Enhance Mobile User Experience Through Performance Testing with Sofia Palamarchuk

Consumers now expect digital experiences to exceed face-to-face experiences. Recent studies show that 80% of people have deleted a mobile app if they faced problems with its performance. This abandonment rate impacts the digital transformations that many companies are going through. In this talk, you will learn how mobile performance impacts user experience, what you need to look for when evaluating the performance of an app and the different types of tests that can be done according to the multiple factors that affect the performance: the server, mobile device, network, and programming of the application itself.

Main learning points:

• Different factors that need to be considered when evaluating mobile app performance
• How to start testing mobile performance earlier in the dev cycle
• Tools you can use to deliver valuable insights to your business